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Myths About Quit Smoking Treatments


Nicotine replacement therapy, or NRT, is a way for smokers to get nicotine into their bloodstream without smoking cigarettes.1 This can help people quit for good by replacing the nicotine they would usually get from smoking, quelling cravings, and reducing withdrawal symptoms.2

Below, we’ll talk about THRIVE’s nicotine replacement products, including nicotine lozenges and gums, that can you help break your addiction to cigarettes once and for all. We’ll also point you towards other support tools and practices you can use on your journey to becoming smoke-free.

Over the Counter Products

THRIVE smoking cessation products are available over the counter (at your local pharmacy, drug store, grocery store and mass retailer), so you can access the tools you need to stop smoking and curb your nicotine addiction whenever you need them. Discover the nicotine replacement product for you from our range:


THRIVE lozenges come in Regular Strength (1 mg) and Extra Strength (2 mg) depending on whether you’re a light or heavy smoker.

Our peppermint-flavoured nicotine lozenges are designed to be sucked to release nicotine, rested in the cheek to allow it to enter your bloodstream, and repeated for a period of around 30 minutes. Pop one in your mouth every time you feel the craving to smoke, up to 25 times per day (1 mg lozenges) or 15 times per day (2 mg lozenges).


Prefer gum? Don’t like mint? We’ve got something for you, too. THRIVE gum comes in a choice of sucrose-free mint or fruit flavours, in strengths of 2 mg or 4 mg.

Besides releasing nicotine to reduce your cravings as you chew, our gum range also helps to whiten your teeth and freshen your breath.

Like all our products, you can buy our nicotine gums over the counter at stores and pharmacies near you, helping you replace your cigarette cravings with a fresher alternative.

Please note that nicotine gum side effects can include headaches, hiccups, and stomach upsets if you chew too quickly; so we recommend chewing one piece slowly, alternating with resting it in your cheek, over the course of 30 minutes. You should not use nicotine gum whilst pregnant or nursing.

Support Tools

As well as using nicotine replacement products to help you stop smoking, there are other lifestyle changes and support tools you can adopt to increase your chances of staying smoke-free. Try some of our recommendations below:

THRIVE Success Tools

Check out our library of Success Tools, featuring articles on managing irritability, combatting cigarette cravings, and dealing with anxiety after deciding to quit. Read through our guides to pick up useful tips on what to do in situations where you’d normally have a cigarette, like during work breaks and after eating, and how to ask your friends and family to support you on your mission to quit the habit.


When you get a craving, exercise can distract you from the need to pick up a cigarette. Getting moving with some aerobic exercise can actually reduce your cravings, plus help to balance your mood, combat weight gain associated with quitting smoking, and relieve stress.3


There are loads of free apps on the Apple and Android app stores to help keep you accountable while trying to stop smoking. Just a few are:

  • QuitNow!: This app offers ‘achievements’ that you can unlock by staying smoke-free, as well as a strong community of ex-smokers who help each other stay off the cigarettes. There’s also a bot feature so you can ask questions about stopping smoking.
  • Smoke Free: The Smoke Free app gives you access to evidence-based approaches to quitting smoking, and a place to log your craving patterns so you can identify when you need support the most. You can also participate in a scientific study through the app aimed at helping more people to stop smoking successfully.
  • Quit Genius: Quit Genius uses Cognitive Behavioral Therapy methods to give you insight and control over your quitting journey. It allows you to set goals, shows how much money you’ve saved by not smoking, and estimates how many years of your life you could reclaim through ditching cigarettes to keep you motivated.
  1. Nicotine replacement therapy products. Accessed 21/10/2021.
  2. Nicotine replacement therapy products. Accessed 21/10/2021.
  3. Fight Cravings with Exercise. Accessed 21/10/2021.