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How to be stronger than your cravings

Cravings are strongest during the first few weeks of your journey. THRIVE gums and lozenges help manage cravings to help you stay strong and resist smoking.

4 steps to combat cravings

1. Be active 

Exercise reduces cravings and also improves your mood. Join others for an activity such as biking, hiking, or playing volleyball. Or start walking daily and gradually increase how far you go.

2. Eat smarter 

Snack on fruits, vegetables, and whole grains. They’ll give your mouth something else to do and keep you feeling satisfied.

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3. Don’t substitute food for cigarettes    

Instead, chew on gum or a try a mint-flavoured toothpick to give your mouth a sensation similar to smoking and leave it feeling fresh.

4. Find a distraction 

Read a book, listen to music, scan your favourite websites, or text a friend. Usually, a craving will pass in 15 minutes.

THRIVE lozenges, gum, and complete gum packages

THRIVE helps you resist your cravings  

When a sudden urge to smoke creeps up on you, THRIVE gums and lozenges can help you power through.


The 5 withdrawal symptoms of quitting or cutting back.

When you quit or cut back, the lack of nicotine in your body causes you to experience some tough withdrawal symptoms. Learn how to deal with each of them.